Organic ProteinBranding, Design direction, Print, UX, Web Design
Communication campaign which accompanied the rebrand of The Organic Protein Company. To communicate the health benefits of the product and appeal to an audience who wants to feel better and achieve more, I developed the marketing message ‘Fuel your best’.
The strapline was used together with a illustration in the style of the packaging or with a photo depending on the media. The photo were used in context where an instant connection were necessary (like facebook adverts and website) whilst the illustration were used for situations where communication the brand is more important (like the exhibition stand).