Organic Protein CoBranding, Design direction, Illustration, Packaging, Print
I have worked with this company from initial idea to a successful product, which can be found on the shelves of organic food stores and Ocado.
As the first UK supplier of organic whey protein, the essence of the brand and communication has always been based on the benefits of organic farming and their passion for animal welfare. The illustrations is paired with a strong logo to give the brand a distinctive look that communicates the company’s core message and benefits. The design has also helped the product appeal to a female audience, who are often alienated by many other whey protein brands.
To further communicate the health benefits of the product and appeal to an audience who wants to feel better and achieve more, I developed the marketing message ‘Fuel your best’. To accompany the message I developed an illustration the same style of the packaging but with the focus on healthy and active.