Organic ProteinBranding, Illustration, Packaging, Print, Web Design
I have worked with this company from initial idea to a successful product, which can be found on the shelves of organic food stores and Ocado.
As the first UK supplier of organic whey protein, the essence of the brand and communication has always been based on the benefits of organic farming and their passion for animal welfare. The illustrations pair with a strong logo to give the brand a distinctive look that communicates the company’s core messages and benefits. The design has also helped the product appeal to a female audience, who are often alienated by many other whey protein brands.