A visual identity
that truly represents you
You have worked really hard to build you business, but does your visual identity make your company look as amazing as it should?
You visual brand is one of the most important tools you have when you market your company and communicate with your customers.
A new visual brand can breathe life into both your company and your marketing. It can help you reach new customers and engage with existing ones.
Creating your foundation
The visual brand will form the foundation for your future marketing and web design, and will give you effective design and marketing tools to use across different media.
My aim is to translate your vision for your business into a cohesive brand which perfectly represents your business, tells your story and appeals to your ideal clients.
With a focus on marketing, I base my designs on information about your business, your market and customers. That way I am able to not only make designs which are pretty (although I do aim to tick that box too), but which are able to connect you with your customers and help you stand out in your market.
What does a visual brand include?
A visual brand or identity is a visual system that reflects your company, history, values and goals. From logo to images, it contains all the components that together forms your visual expression.
The finished package will give you a complete visual profile, files you can use in the future and a brilliant basis for your marketing. From concept to final presentations, you work directly with me, and will get the opportunity to provide feedback at each stage.
Components:
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Company and client questionnaire
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Moodboard (Inspiration board)
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Primary logo and Secondary logo
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Favikon
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Colors
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Sourcing of fonts
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Suggestions for photos or illustrations
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Graphic elements
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Business cards
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Simple brand guide (brand manual)
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2 Print / digital files
Price from £2.500
What is the process?
A good process makes a project both faster and better for both me and you. This is the process I like to follow when I develop visual profiles.
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To create a visual brand for your business it is important that I know as much as possible about you, your business and your ideal customers. I will therefore always start with giving you an easy-to-fill-in-form where you can share as much of this as you know with me.
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I develop a Moodboard (inspiration board) which helps set a style direction for your visual brand.
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Once we have decided on a visual direction, I will come up with at least two design solutions (this varies slightly depending on the project).
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After we have agreed on a design solution, I complete logos and the other design elements so that we now have a complete holistic visual identity.
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File development, brand guide and design of business cards and two digital or print files. All files are stored on a server so you can easily download them for further use.
Some kind words from one of my wonderful clients
Nina has been an absolutely huge asset to The Organic Protein Company since day one! With a very comprehensive market research-led approach and keen eye for design, she has again and again successfully elevated our brand in an increasingly competitive space, ensuring we stay fresh and relevant.