Brand, concept and designs for Penang, a Malaysian restaurant in Westfield shopping centre.

 

The brand was developed in line with the marketing team and interior designer to create a street food style restaurant concept. It needed to stand out among more established brands on the strip of restaurants leading up to the entrance of the shopping centre.

 

Huge wall graphics, signage and all printed & digital collateral were developed to sit within the bright interiors to enhance the restaurant experience. With bold colours, big patterns and lots of brand personality Penang no longer gets lost between the other restaurants on this very competitive strip of fashionable eateries.